Expensive clothes, food, and furniture makes people feel well, and it is Right. People feel comfortable.
Cheap/Fake/Superficial (Negative Perception) Attitude
Expensive/Quality/Genuine (Positive Perception)
Wearing Fake hair, nails. body modifications, depending on the person. It's their mental attitude that makes them superficial, because you can get a person who is all natural, and they are still fake and superficial. People who are not happy from within, and alter their appearance, their happiness will not last. First the individual needs therapy and then they are able to alter the way they look and be happy till they leave this Reality.
It's how things make you feel, when it makes you feel beautiful it is Right for you. When it makes you feel bad it is wrong for you.